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The Top 4 Reasons Your Permanent Makeup Disappeared

Updated: Apr 14, 2023

It’s not always easy to explain to a woman why her permanent eyeliner, lip color or microblading lost all color after only a few weeks. She’s invested time, effort and money to achieve a particular look she hoped would last. Now, she’s back at square one and doesn’t understand why her girlfriend’s PMU still looks fabulous.

Why PMU may fade can be difficult to predict without extensive training and experience. The same makeup can be applied to two people and have vastly different outcomes. We’re all (obviously) different, but even more so the difference in thickness, oiliness, technique and aftercare can affect your experience. Here are the top 4 reasons your PMU may disappear:


Everyone’s skin thickness is slightly different. The actual depth is a mystery and can be hard to determine. How do we know how deep to go? When your technician is inserting permanent makeup pigment into your skin, they must understand the three skin layers and be able to give an educated estimate on thickness. An experienced PMU artist understands the complexities of your skin and is familiar with the Fitzpatrick scale. Below is a simple example illustrating various skin depths:


Permanent makeup pigment should go into the upper 3rd layer of the dermis (or second) layer of skin. If the pigment goes deeper, the color can look blue/green over time. If it goes too shallow, the color will quickly fade because the epidermis is constantly shedding and replacing itself. There are specific techniques a qualified PMU artist can use to penetrate the epidermal junction, but not so deep that your chosen color is affected.


Oily, dry, light and dark skin will all receive and hold makeup differently. There are multiple PMU makeup companies and pigment choices available for your specific skin. Using reputable sources is important for a consistent and reliable experience, no matter the tone or condition of your skin. It’s also important that your PMU artist understands how color will complement your complexion and how it will settle in over time.


Even though it’s a small amount, your body went through a trauma. It will need to go through a series of healing from the inside out. You need to keep the area clean and covered and try not to introduce any germs or bacteria. Your technician should give you detailed instructions for proper aftercare including the healing, peeling and fading phases.

So, how do you make the most informed decisions about your permanent makeup? When selecting a PMU artist, take the following into consideration:



Studio cleanliness and hygiene practices


Most importantly-you need to feel comfortable with your PMU artist. You’ll spend multiple hours in their care, and you are trusting them with your face! Make sure the environment is relaxing for you, and that you are comfortable asking any questions you may have.

Interested in a free consultation? Want to learn more about the power of permanent makeup?

Please email Heather Cooper, call or text (513) 364-2497.

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